Whether a family of bears cleaning after their own messes with special regard to moisture and softness, or a cherubic mascot hugging a roll in ecstasy, toilet paper branding for all intents and purposes is meant to rub us the RIGHT way. Sure enough, it does.
However, which advertiser, when, decided that all things soft had to be angelic? The persistent images abound: clouds, angels, pure white cotton tufts, innocent babies. Even one of the leading brands in toilet paper derives its name from these: Angelsoft.
Advertisers should broaden their horizons (yeah, I know, but it was the best word choice). Consider the brand that challenges the status quo. Ask anyone with life experience -- not all things good are good. Some very good things happen to be very bad. Which is why I propose a new case study for an edgier, sexier household commodity meant to touch your most private parts: Devilsoft.
Sure, Angelsoft is great for children and orthodox Christians. But for everyone else, Devilsoft will change the way we think about toilet paper. Imagine the possibilities. It can be moist, ribbed, studded. Devilsoft for Him. Devilsoft for Her. It's not just for reading anymore. Turn your bathroom from a library into a bedroom. Barry White, take it away with the Voice Over...
"Aw, yeah...for that SPECIAL experience on the commode...
Turn OFF the lights...
Turn UP the heat...
Baby, let's get SANITARY...
Sanitary in LOVE...
So SOFT...it's DEVIL soft."
Hey, they did it with cake, why not TP?
0 comments:
Post a Comment
Post a Comment