10:14 PM

A Status World

Posted by LAJ |

I had to pee since 8AM. It was just past noon when I made my way to the restroom at a Hilton – it was the airport Hilton. Everyone seemed friendly enough as I shuffled past them. Inside, the restroom was glorious – stately gray marble and glass – and exceptionally busy. I scanned the urninals – all taken. The stalls – feet visible in each one. Well… almost. The handicap stall, the presidential suite of restroom stalls, was open. I headed straight for it. Already my bladder was rehearsing its acceptance speech for surviving so long. But as I rounded the corner of the stall, an arm shot out and blocked me.

“Sir!” It was the restroom attendant. I was frozen, baffled – this was surely a joke. Sensing my confusion, he continued, “This stall is reserved for our platinum and executive platinum members.”

In my bafflement, another gentleman, flashing a member rewards card, slid past us into the stall.

“Welcome back, Mr. Johnston,” the attendant said with a warm smile.

I don’t need to describe what happened next. Well, okay… none of this really happened. BUT don’t think we’re too far off from there. Take a look at airports. The only way to get an any perceived value of customer service is to have “elite status.” Even for people with “status,” there seems to be a diminishing return. The number of rewards members grows, and the number of service staff decreases. If everyone is elite, no one is elite.

But I got to thinking (quite dangerous, my wife likes to remind me), and wondered what the “status” system might look like for some of our most frequented locations and commodities.

Burger King – Whoppies Gold Members receive unlimited ketchup, in addition to free upgrades for every 1000 in Whoppies Bucks.

Starbucks – Bucks This members are never corrected for saying Medium instead of Grande. Also, when presenting your Bucks This card, cafĂ© staff will all stop and do the Bucks This line dance, followed up with a slow clap, making you feel mutha effin EPIC.

Griffy’s Pub – clean mugs for anyone with status. Plus television remote access for Premium Elite.

Bingo Hall – unlimited complimentary diapers with one free wipe-down per visit. (Sorry! Couldn’t resist.)

4:03 PM

"Mutha Effin" Makes It Better

Posted by LAJ |

A clean mouth is a clean soul. Sure. Grandmothers will all agree on that point. But Grandmothers and school marms never considered the social and economic state where we have ended up. Everything is drab, drab, drab. Who remembers what the spice of life is anymore? Well, fear not. The quick fix is here.

I overheard a conversation between a blind guy and a very colorful person on the subway. The blind guy held onto the pole while the colorful person did all the talking. I should note that the blind guy steadily nodded his head in agreement (the colorful guy was ranting), or he was asleep and the head bob thing was only a result of the subway car’s starts and stops.

I was listening to the conversation. The colorful guy had a dirty mouth. It was eff this and eff that. That b word and you can’t believe… I looked away embarrassed. How awful were his manners! But I couldn’t stop listening. The guy was magical. What really caught my attention was the end of a line where he paused for emphasis after posing a rhetorical question, then said plainly: I’ll tell you who! Carl Mutha Effin Lagerfeld!

That’s when I realized: if the colorful guy had removed the bad words from his statement, it would have lost its impact. Consider it: I’ll tell you who! Carl Lagerfeld. Sure, it works. But it’s just so…plain. Carl Mutha Effin Lagerfeld is spicy. It’s got a poetic ring.

I began to play around with this idea. And the proof was clear: Mutha Effin makes things better. Take any normal, boring statement – take “I’m going to walk the dog,” for example – and throw in a Mutha Effin. “I’m going to walk the Mutha Effin dog.” That’s a SPICY meat-a-ball.

Here are a few more:

BORING: Go get some toilet paper at the store, at least eight rolls.

SPICY: Go get some Mutha Effin toilet paper at the store, at least eight Mutha Effin rolls.”

BORING: My head hurts.

SPICY: My Mutha Effin head hurts.

BORING: Peace be with you this holiday.

SPICY: Some Mutha Effin peace be with you this holiday!

Try it with anything, and the result will always be better. Another application to this rule is the name-split Mutha Effin – ideal for names. Bruce Willis becomes Bruce Mutha Effin Willis. Arnold Mutha Effin Schwarzenegger. Kobe Mutha Effin Bryant.

Remember this golden rule whenever things seem drab. You’re only ever two Mutha Effin words away from something better.

The Conversation

On the way out, clinging to a stack of papers, Les seemed in a hurry. His face was red with exertion.

“Where are you going?” I asked.

He breathlessly shouted over one shoulder:

“Remember that lead I was telling you about? From that thing I couldn’t really tell you about?”

I galloped after him.

“That story,” he blurted. “The really big one.”

“You mean the mysterious business you’re always slipping away to do?”

“Yes, precisely.”

“Well, I’m not quite sure what story that is exactly. You never say.”

“It’s big, and it’s going to come to a head real fast. I don’t want to spoil it.”

“Spoil what?”

“The story,” he insisted. “You’ll see…soon.”

He juggled the armful of papers to remove his car keys. What was he up to? It was just possible that Les had no lead, and there was no story. Maybe sealed away in a small corner of his imagination was a lockbox of paranoia bursting with conviction. Each day, randomly, his subconscious would take over. It would lead him to an abandoned processing plant on the other side of Little Vietnam, where papers filled the empty corridors—stacks of papers, heaps of papers, overflowing armfuls of papers—because one also had to validate a mystery with hard proof. And what better way to fake a huge, roiling story than with a huge, roiling collection of notes?

What Les did not realize is I knew more than I let on. One day I’d seen him scampering about with his usual stack of notes. Curious, I followed him outside. Catching the wind, one note slipped away and flittered down the street. He was in such a rush he failed to notice. I tarried after the lost note and retrieved it.

In retrieving the flyaway paper, I noticed an oddity right away. Such was not Les’s note-taking style. He was a vivacious and messy note-taker. He covered his papers from edge to edge with large, obnoxious scrawl, then flipped them over and repeated. Quite possibly, he was incapable of deciphering the script afterward, but he claimed the value was in the writing of the note rather than the reading of it. Which is why it took no time at all to realize this note was different. It was entirely blank. I considered the possibility that all those papers were blank, excepting a few strategically faced decoys.

I discarded the note in the nearest trash receptacle, but something took hold of me. I returned and flipped the paper over. It had not been entirely blank. There was in fact writing on the other side. Just a few lines scratched in the center and underlined. I looked closer, and horror seized me. The writing on the note was mine.

It was my note—one I had written a few weeks prior and had presumed to be lost. But the note alone had been a mild curiosity. Forgotten. Finding it made me wonder. Why had Les taken this note? A plain, simple note? What was the connection? Les had skillfully avoided my inquiries then. And now as he struggled to open his car door in lieu of his latest armload of papers, I hardened up.

“Les,” I said. “We must get to the bottom of something right now. I don’t care how busy you are, or where you need to go.”

He was finally getting into the car:

“I can’t right now, Bren.”

“Les, I don’t care.”

He showed no sign of slowing. The giant had an uncanny stubbornness in such matters.

“Les,” I insisted.

Nothing.

I hooked my arm through the car and unlocked the back door. I then gracefully opened it with the other hand and was comfortably buckled in before the giant could respond. Styrofoam coffee cups and notepads crinkled under my feet.

“Aw, Bren,” Les whined.

“Drive,” I demanded.

Les eyed me in the rearview mirror. A flash of derision passed between us and was gone. He started the engine.

I waited until we had driven to the edge of the neighborhood, then said carefully, pointedly:

“I have some questions to ask you. You will answer them for me one by one. And don’t argue. Just tell me what I want to know.”

“Bren, I really—”

“BECAUSE,” I interjected. “You are my pal, and I would offer you the same knowledge. That’s what real fellows do.”

“Are you sure this is what you want? There’s no turning back once we begin.”

“First question,” I said.

Les made a wide turn onto 37th.

“Okay. I’ll answer the best I can.”

“Okay,” I confirmed. “What is the relevance of the Drunken Strumpet?”

I watched his eyes in the rearview mirror as they narrowed and became dark with seriousness. He took a left turn.

“Remember McGully?” he finally said. “From the restaurant way back? The really fat Asian guy with the English accent?”

I instantly conjured the image of an overweight behemoth who, shoveling fistfuls of food into his gullet, spoke through a spray of minced edibles. And, yes, the spoken voice that managed to penetrate the early lunch had been unnaturally British.

“Do you remember why I took you to that meeting?”

“No, actually, I don’t think I ever figured that out.”

“Bren, seriously…”

“No, I don’t know why you did that.”

“Well I had many reasons. First of all, I needed a witness. You saw the guy; you can vouch that he is real.”

“Please, Les, no existentialism right now.”

“No, no, that’s not what I mean. Do you remember what I told you about him?”

“About what? He was crazy and a messy eater.”

“No, Bren, think about it. About who he works for…”

I thought back on that day. The nice southern restaurant. The three plates of food the freak of nature known as “McGully” consumed before our we’d even placed an order. The creepy English accent, when he was a fat Asian. The name: McGully. One wondered at its origin, because it was neither Asian or English in origin. “McGully” was the fabrication of an uninventive mind. A pseudonym.

“Well?” Les urged.

“I remember, Les. How could I forget?”

“And..?”

It was so obvious. Why had I not made the connection before? Then again, no. Couldn’t be. Because it was so obvious.

“Brennan, put the pieces together. You’re a smart kid.”

“Don’t patronize me. I’m thinking Asian Mafia.”

“Yes!” Les blurted. “Asian Mafia.”

I chuckled, “Asian Mafia. No shit. I was partly guessing.”

“You’re a good guesser, my friend.”

Than a pang. “Asian Mafia? Really? There is an Asian Mafia?”

“You bet there is.”

“What – do they go around hoarding all the sushi and creating porn that makes you vomit?”

“Bren, Asian Mafia is a serious business, and it is alive and well in Biloxi. Take heed.”

“I don’t know,” I said, dismissive. “I’ll believe it when I see it.”

“Good. Get your believing hat on, because we’re almost there.”

“Where?” I said. We sat at a stop sign in an empty neighborhood. A car peeled out in the distance. A dog barked and another joined it. Les turned back around in his seat, placed his hands on the steering wheel. He revved the engine, and the car proceeded forward.

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Sometimes, I feel like life is no less than a series of horrifying realities about one's self as observed and reported by friends and loved ones. I once lived happily in the ether of ignorance, unaware of simple facts. Such as, that I cannot dance or sing. That I have fat pads on my back (der. muffin tops). That I have and make regular use of a drinkin cup. That I have a music collection which includes Ace of Bass and Cher (and the single "My Heart Will Go On" from TITANIC).

The last year has been particularly eye-opening. The pealing away of the blissful layers of ignorance that once shielded me from harsh reality have made me realize that Ideal Jason is nothing like Real Jason. Not even distant cousins. Through marriage.

Thus continuing in the year's newfound tradition known as Life's sucker punch to the face, yet another occurrence of reality happened at a party. Well, the instance occurred at the party, among friends new and old -- the realization was made days later, as I stared horrified at a photo of me on Facebook.

A message in my inbox notified me that I had been tagged in a photo. Goodie, I thought. My likeness is being shared virally on the internet. Without any action or effort on my part. I am cool.

I clicked the link and saw that the photo was from the "Group Wrap Party" album. I clicked the thumbnail, and the image filled the screen. At first, I stared for a moment, feeling nothing. Then it just lazed around me like a fog. I groaned, "Aw, it's awful. Just awful."

Heather happened to be in the other room. She promptly appeared with a power drill in one hand and goggles, with an inquisitive look on her face. "What is it?" she asked.

"Oh, nothing," I replied. "Just can't take a good picture and have it end up on Facebook. It's always an embarrassing one."

"Oh, yeah," she said with recognition. "What's wrong with it?"

"What's wrong with it!" I snapped. "I look like Stephen Hawking getting kicked out of his chair."

She was calm and cool. She said, "I don't know how to tell you this, but you make that look a lot."

Horror swept over me like a cold heavy blanket. I croaked, "I do..?"

"Yes. When you get really passionate, you lean forward. You talk with your hands. Your lips stick out like that."

I felt sick. Was it true? My eyes were glued to the photo, the ridiculous PUBLIC photo on the internet.

"And...people see me like this?"

"Oh, yeah," she assured. "Most definitely."

Her words sank in. Then, appropriately, she brrzzzzt the drill in the air like a vigilante road warrior repairman and said, "Gotta go and finish these shelves."

"Sure," I said, but she was already gone. I stared at the photo in thought, letting the reality permeate the facade of my false self-image like battery acid.

Okay, I thought. I'm okay with this. Note to self: do not get passionate in public.

Note to everyone else with a camera and a Facebook account: if ever it happens (likely through trickery or optical illusion), and a bald spot appears on my head, do NOT let me see it.

For all other photos, please note the newly-established approval process:

A. All photos must be shown to Jason prior to publication, no exceptions
B. The following are automatically disqualified:
-- Fat angle photos
-- Gobbler angle photos
-- Weird eye punched in the face photos
-- Short photos inaccurately creating the illusion that my legs and torso are in an atypical proportion to each other
C. NOTE: any photos of UJLs (Unsightly Jason Look-alikes) will receive a Cease and Desist [see EXAMPLE below]














9:27 PM

Have You Seen This Man?

Posted by LAJ |



















10:35 PM

Why Does Everything Soft Have to Be "Angelic?"

Posted by LAJ |

Whether a family of bears cleaning after their own messes with special regard to moisture and softness, or a cherubic mascot hugging a roll in ecstasy, toilet paper branding for all intents and purposes is meant to rub us the RIGHT way. Sure enough, it does.

However, which advertiser, when, decided that all things soft had to be angelic? The persistent images abound: clouds, angels, pure white cotton tufts, innocent babies. Even one of the leading brands in toilet paper derives its name from these: Angelsoft.

Advertisers should broaden their horizons (yeah, I know, but it was the best word choice). Consider the brand that challenges the status quo. Ask anyone with life experience -- not all things good are good. Some very good things happen to be very bad. Which is why I propose a new case study for an edgier, sexier household commodity meant to touch your most private parts: Devilsoft.

Sure, Angelsoft is great for children and orthodox Christians. But for everyone else, Devilsoft will change the way we think about toilet paper. Imagine the possibilities. It can be moist, ribbed, studded. Devilsoft for Him. Devilsoft for Her. It's not just for reading anymore. Turn your bathroom from a library into a bedroom. Barry White, take it away with the Voice Over...

"Aw, yeah...for that SPECIAL experience on the commode...
Turn OFF the lights...
Turn UP the heat...
Baby, let's get SANITARY...
Sanitary in LOVE...
So SOFT...it's DEVIL soft."

Hey, they did it with cake, why not TP?

Omission of the Word "Penis"

The shades were drawn in Ralph Persimmons’s office. Gems of sunlight sparkled through the cracks. The handgun was out, glimmering brilliantly. Sitting in the hot seat I had the distinct impression of impending bad news. I delivered the draft of the New Orleans piece around 3:00 AM. It could have been in his possession for six hours at most. Thirty minutes would have been ample, though. Thirty seconds even—the time it takes to scan a single page of copy. I’d had my chance, a feature assignment complete with travel expenses, a make or break opportunity. What felt looming and precarious would soon be a reality: I was being fired.

I reminded myself of the why: only the pursuit of truth can ever validate one’s life. While a journalist, proud member of the media, words transcend the ordinary. They empower. They judge. When spoken true, they have the ability to aim the light. This is one’s journalistic duty, one’s ethical mandate, and worth fighting for. From the kernel of one’s being, through the protoplasm of one’s will, right to the last fiber of one’s existence. Somehow, out of a wan life, I had emerged.

The thoughts fizzled and popped like intestinal gas. Ralph studied his large handgun in the shadows. He sensed the fear, the disappointment, and the chagrin. But feelings were not the issue. Life was not the issue. Business was the issue. And like that nickel-plated death cannon, business held no room for sentiment.

I waited for Ralph to explode into a tirade before delivering the death blow. Instead, he grunted and set his gun atop the desk. He stood, and a bullet began its tinny roll across the lanolin, neared the edge, and fell to the floor with an ineffectual thud. Ralph disregarded the runaway. He leaned forward and slapped the top of a paper stack.

“I’ll just get my things,” I started, dismal.

“You’re not going anywhere,” he said. “It’s genius.”

A feeling of wonderment came over me.

“You liked it?”

“Genius,” he repeated, stretching the circumference of my ego. “You’re young,” he purported. “That does show in the piece. And it’s a bit lengthy…over 3,000 words, I think.”

“You can’t use it,” I said, glum.

“Nope. Can’t use it on page four like I intended. It’ll have to go to cover.”

“Cover?”

“Cover,” he asserted. “Congratulations.”

Ralph’s gruffness did not undermine my excitement.

“Oh, sir,” I said. “That’s wonderful. I mean—”

“I’m not finished,” he barked. Sustaining a dramatic pause, he eased back into his seat and folded his hands across the desk. He drew in a deep breath and then proceeded to unfurl the dense knot of his carefully measured criticism:

“Number one: it’s too wordy. You must familiarize yourself with this phrase: Economy of Words. Learn it, memorize it, know it. If you must use an adjective, do so frugally, and never in combination with others. One descriptor is plenty. If you can’t describe your noun thus, you’ve got the wrong noun. Also, eliminate excess words. Say more with less. For example, instead of writing, ‘As fireman Richard Handy investigated the scene,’ write, ‘Fireman and investigator Richard Handy…’

“Now, I’ve gotta say, you’re young. You can’t help that, but it shows in your style. I mean there’s a lot of stuff out there that’s not as good as yours—this is an industry of hacks, after all. So I’m not saying your style is bad; it’s just not amazing. That’ll change. So, why isn’t it amazing? Well, your writing isn’t airtight. It’s not bad. It’s just not airtight. Of course, Frank will help you with that.”

Ralph paused.

“I see by your face that you’re getting down. Don’t. My job is to tear this paper apart—its content, its writers, and its meat and bones—to make it better. Take what I say to heart, but you should also know that you wrote a very good piece. I’m impressed. You have a natural ability to lay out the facts and meld the commentary so that your writing really flows. While your style is just fine, your ability to tell a story is superb. So, I wouldn’t worry.”

Ralph stood with his hands still folded, as if preparing to communicate life’s harsher realities.

“Now there are some…” choosing his words with care, “logistics. Names, first of all. You listed six boys you discovered in the bar. Brilliant. The part about opening a beer bottle on the waitress’s nipple piercing—brilliant. I loved it. The long and short of it is, though: we can’t print their names. They’re minors—we can’t do it.”

Here, I interceded:

“What do you mean we can’t do it? They were in a public space. I have witnesses. I—”

“Let me stop you. Those boys were not in public. You found them in a club at a private event. I’m still not clear as to how you got in, but that I love.”

“I don’t understand, Ralph.”

“Look, Brennan, you’ve got a lot to learn. We can’t print those boys’ names. This is the Biloxi Inquirer; remember a little speculation is good. Besides, we don’t have the weight the Times or the Post has. We print the names of those boys, and you—me, this whole paper—will be out of business by nightfall. You’re in a whole new world out here, Brennan. This is the nitty-gritty. No names this time. And something else I just thought of. You can’t use the word ‘Penis.’”

“I didn’t use that word,” I insisted.

“You didn’t?”

Ralph took up the crinkled copy I’d given him and leafed through the stack until he’d found what he was looking for. Following his finger’s lead across the text:

“Ah, here you write: Peter M--- reported [quote] the lights went out.. I had just begun to relieve myself [nice touch], when there was a horrible cry from out in the hallway. SUDDENLY, my PENIS was roughly gripped and then yanked. I was punched in the stomach, slapped, and left there in pain, all curled up on that filthy bathroom floor [end quote].”

Ralph looked for a response, his face inquiring, Now what do you have to say?

Ralph’s heavy stress on the words “suddenly” and “penis,” and my having lied about using the word “penis,” caused a nudge of glee. I laughed.

Ralph ignored the outburst and continued coolly:

“While you no doubt enjoy the spectacle of your writing, there is need for emphasis on this particular point to which I will return now: the politics of this paper are a touchy issue. You see—how do I say this?—we rely on certain endorsements to keep running and have so for many years. Now we don’t necessarily push a particular political view. By that I mean we don’t use our paper as a propagandized calling card. After all, we aren’t the New York Times. With our staff’s accumulation of wide-ranging views, I like to think of the Biloxi Inquirer as a truly bipartisan publication, expressing all views and, namely, addressing only the facts.”

With this he smiled wryly.

“You have to be subtle. Say whatever you want, but say it indirectly. No names. No blatant finger-pointing, but damn, son, you sure did get those boys in a pickle. Which leads me to the title…

“This is of course entirely another matter—my final matter of discussion. In newsprint…especially on the cover.”

Ralph paused in time to let this sink in once more—just long enough for a resounding sparkle of surprise and giddiness to rise once again from my cockles.

“Title is of the utmost importance. It is the main derivation of success. The eye-catcher. The curiosity snare. The lure. A title must be alluring and educating both, informing the reader at a glance of an article’s contents, but in a way that will beckon for them to discover more. Instill in the casual observer the need to know more of what that gripping title speaks. I call it the insatiable plebeian itch. Your working title—“D is for Dirt”—satisfies none of these requirements. Of course, “dirt” is precisely what it is, and that is precisely what people want. But they don’t want it called dirt. Dirt is…well, dirty sounding. It’s bad karma to obsess over and find extreme delight in dirt. Do you see what I’m saying?”

Although sight and sound are quite different, never logically correlating…a nod.

“Good. Besides, dirt is non-specific. You need to be more pointed—remember, an alluring glimpse—and be catchy, too.”

“What do you suggest?”

Ralph perked up at once. He had been moving toward this very moment, praying and pushing for that very question to come forth and allow him the grace of seeming less imposing and more candidly insightful. Feigning consideration:

“Well, let’s see. Maybe something more loaded…uh-huh…yes, I have it. ‘Future Republicans in the Dark.”

A gleeful snort ushered out of him, followed by a joyous clap.

“That’s it,” he announced, as if only now conceiving of this idea and finding it compulsively astute, the absolute perfect choice. “It’s going to print.”

With that, Ralph Persimmons came around the desk, gruffly shook my hand, and rushed out of the office.

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